Advertising Information

Advertising Ideas

Creating Graphic Images That Sell
By: Michael Homan, Sun Jul 22nd, 2007
What separates a regular, plain Jane graphic image, from a sale grabbing image? Has any one managed to answer this question, even asking the question in the first place? Or is designing a graphic image just a process of artistic or mechanical processes based on the graphic artist learned techniques of style? Being that I was in a few marketing programs over the years, I came to realize that many of the internet marketing advertisements used online and else where adopt a system of playing with words to trigger a individuals hot buttons that has an impact on the reader.

Free web based marketing and save your dollars from CPC and PPC
By: mickeljakson, Mon Jul 2nd, 2007
Press Releases - While they should be reserved for newsworthy purposes (new product/service, acquisition, attending Trade Show or Convention, etc.), they are a great way to get people to visit your site when they are looking for information relating to your product or service. It’s also a great way to build your brand name and to become known as an authority of information in your field.

Big or Small, Postcard Does it All: 8 Key Design Tips
By: carla san gaspar, Mon Jul 2nd, 2007
Many postcards are out in the market today. Households, offices and other establishments receive postcards every now and then. Some of which were highly regarded, while others were dismissed.

Google Adwords

Questions about Google Adwords
By: Eric Straton, Mon Apr 23rd, 2007
If you are a savvy Internet marketer then you know the immense power of Google AdWords. Google AdWords can drive a significant amount of traffic to your website which leads to sales. More sales mean more money in your pocket. Since Google AdWords is so important, it is crucial that you optimize your use of Google AdWords. Therefore, following are common questions and issues that arise in using Google AdWords. They may be issues that you are aware of or have never thought of before.

How to reduce your Adwords costs?
By: ivan juras, Mon Apr 16th, 2007
No matter how many gurus you ask, you will always get a different answer to this question: how do I reduce my Adwords campaigns and max out earning potential? Some experts will say that the best way to optimize your campaigns is to bid on high amounts of keywords in hope to get many clicks. This is a totally false direction, and will definitely break your budget. The optimal way that’s always working for me is to research my keywords for 90% of my daily “work” time, and then use the 10% to set up a campaign.

Offline Adverising Works

Got a great website in a highly competitive market? PPC can work for you, but at what cost? Many keyword markets are so saturated with advertisers it can be difficult to see a positive return on investment. Why not let all those bidders pay what they will and think outside the box? Many times there are very few players in the same markets using print or broadcast to drive traffic. This works great with direct response ads selling products.

Why wait for users to search for your keywords? In fact a disproportionate number of search queries for many prized keywords are nothing more than other web marketers checking out the landscape. Don’t wait for your customers to come looking for you, instead get out in front of them. For this method to work it is essential that your domain name be easy to remember and reasonably logical.

Stay away from long hard to remember or type keyword rich domain names. Keep it simple and to the point. Use simple words easy to remember possibly combined with your main keyword. Go, get, buy, ,my, your, online, etc. and many other words are simple to the point words that can easily help to find good domain names. Think in terms of users being able to, at the very least, being able to remember your url long enough to walk in the other room and type it in correctly. Ideally they could see your url on a billboard and remember it next time they are online.

Take a step back and see if this can work for your business. In fact you could even have a url without content that redirects to another less memorable url with good converting content. This could even be an affiliate site with your tracking url that nobody would be expected to type in.

Advertising Articles

• How To Write Your Own Order Pulling E-zine Ads
  (Thu Jan 19th, 2006, by Ken Hill)
  One of the most effective ways to advertise your business online is to place your ad in e-zines. A well written ad run over and over in a responsive e-zine can successfully achieve more profit for your business in new and then repeat sales…
• 3 Tips to Reduce your Advertising Expenses
  (Wed Apr 26th, 2006, by Will Dylan)
  3 Tips to Reduce your Advertising Costs Advertising costs are a bitter pill to swallow for many small businesses. Many businesses rely on advertising to keep customer traffic up, but the cost of a continuous advertising presence can be overwhelming…
• Show Your Cards
  (Tue Oct 18th, 2005, by Dave Balch)
  I just found a stack of business cards hiding under some papers on my desk. I had collected them at a recent speaker’s convention to add to the distribution list for my free electronic newsletter.
• Secrets To EXPLODE Your Sales With Solo Ads
  (Sat Mar 4th, 2006, by A. T. Rendon)
  The very best form of online advertising is Ezine and Newsletter Advertising. And the best type of ad to place is a Solo Ad. Why? First, because Ezines and Newsletters are read by people who have requested to receive those publications.

Welcome to Advertising Information!

• Welcome to Advertising Information blog.
• This is our first post.
• We are now ready to start blogging about advertising!

Google Adsense Page Positioning
By: Eric Straton, Mon Apr 23rd, 2007
I talked to countless people that have great traffic, some with 300 to 1000 new visitors a day that say that they only make approx. at max $10 to $20 dollars a month on the adsense program. What a shame. But when I look at their websites the ads are either buried in wording that no one usually pays attention to or the ads are located in positions that just don’t call any attention to their presence.