Advertising Information

Finding the right media mix

A Right Media Mix Can Make the Difference
By: Jennie Williams, Mon Nov 19th, 2007
Branding is no longer simply about visual appeal (or the cherry in the apple pie example, as given in my earlier article). Unfortunately, many graphic design firms who position themselves as advertising agencies believe that branding your corporate identity is all about developing great looking visual solutions. However, there is much much more to branding than just looking good.

Media Training 101 — the Secrets of Writing a Good Press
By: Jay Bauder, Fri Jun 9th, 2006
Does the thought of trying to get publicity for your business seem like something that you can’t do yourself, and would have to hire a professional for? Do you think that writing a press release is totally outside your ability to do? Does the thought of talking to the media about your business make your mouth go dry and your stomach clench? If so, take heart, because you’re about to learn how you can take care of your own publicity, simply and easily.

Alternative News Media
By: Bruce Prokopets, Fri Jan 13th, 2006
While television advertisers are scrambling to conquer Tivo® and get people to actually look at their ads, a new breed of fast emerging media may be just what they’ve been looking for.

Marketing

4 Reasons to choose promotional pens as a marketing tool
By: Anna Hodgson, Mon Jul 16th, 2007
We all use pens everyday for various purposes. This shows that using promotional pens for marketing and advertising campaigns is the best deal. Customised promotional pens can serve your business as an invaluable marketing tool. Promotional pens can be imprinted with your company name, message, slogan, website URL, logo, address, and phone number. They provide various benefits which can actually boost you and your company business. if your chosen pen is thick, you get the opportunity of writing 4-6 lines of text and sufficient character length for vital information.

Characteristics of Opt-In and Permission Based Marketing
By: Joel Christopher Remandaban, Wed Jul 11th, 2007
There is another aspect to Internet marketing that makes waves to those who are starting up in the business. It is called opt-in and permission based marketing. It works so well because it is something that possesses three characteristics that is not that emphasized in other techniques of Internet marketing.

Internet Marketing - The Answer For Your Business
By: Lee Smith, Fri Jul 6th, 2007
Advertising and marketing should be a top priority for any business and with the age of the internet comes the best ever way of marketing and attracting new clients, customers and internet traffic, based on targeted online marketing. Using an internet marketing agency or SEO consultants for your campaign is both cost-effective and fully-measurable via online statistics software so you can track every aspect of your marketing campaign.

Effective Web Advertising

Great Tips For Choosing Effective Web Advertising
By: Eric Savanda, Mon Apr 23rd, 2007
This article emphasizes the fact that traditional ways of web promotion are fading. We are uncounsciously told by ourselves NOT to pay attention to banners. Pay per Click can have results if you know the right keywords and can afford to pay for them. Email marketing is still nice, but most people don’t even know how to write a line subject to grab the recipient’s attention.

• Why Traditional Advertising Formats are Bad?
• Who am I and Why You Should Trust Me?
• Going Global
• There’s a Better Way to Promote Your System
• By the Way… Do You know Agloco? (No, I don’t want to sell it to you)
• Are You Really Serious about Promoting Your Business?

Marketing Articles

• Demand and Supply and Marketing
  (Mon Jun 19th, 2006, by Darrin F. Coe, MA)
  Supply and Demand and Marketing Darrin F. Coe, MA 11/30/04 According to Dough McCormick, Chariman and CEO of iVillage, Inc, “Technologists focus on supply but they don’t understand advertising is focused on demand.
• Online Marketing
  (Tue Nov 22nd, 2005, by John Karanja)
  Online Success Isn’t online a magic invention? Surely it is, just imagine how many people can share their thoughts or open their businesses or run any kind of activity through their personal web sites.
• Leverage Your Marketing Dollars with Advertising Balloons
  (Fri Mar 31st, 2006, by Chris Robertson)
  Gaining the attention of prospects and turning them into customers is an ongoing challenge. With so many brands competing in so many marketing channels, it’s easy for your message or product to get lost in the noise.
• Develop a Marketing Plan
  (Mon Feb 19th, 2007, by zul amri)
  By : SemuaBisnis.com How do you normally operate? Do you put up an ad and then get excited when an order comes in? If orders don’t come in, do you just sit around pulling out your hair?
• Do You Know The Common Direct Marketing Measurements
  (Sat Jan 28th, 2006, by Daegan Smith)
  John Wanamaker, a 19th century entrepreneur, once famously made the statement, “I know that half of my advertising is wasted, I just don’t know which half.” Fortunately for today’s marketers…
• Internet Marketing Get Traffic to Your Web Site
  (Fri Oct 21st, 2005, by Wayne Hagerty)
  We all know about search engines the widely known Internet Marketing monster. What does it take to get listed in search engines and receive high traffic? Lets start off with the Domain name.

Top 5 Ways to Promote Your Website

• Increase search engine ranking by building content and links to content from related topic relevant webpages. Growing content and inbound links over time increases rankings.
• List your website with directories
• Use Pay Per Click Advertising
• Set up link exchanges
• Pay for banner or text links

Top 15 Ways to Promote Your Website