Media Training 101 — the Secrets of Writing a Good Press
By: Jay Bauder, Fri Jun 9th, 2006
Does the thought of trying to get publicity for your business seem like something that you can’t do yourself, and would have to hire a professional for? Do you think that writing a press release is totally outside your ability to do? Does the thought of talking to the media about your business make your mouth go dry and your stomach clench? If so, take heart, because you’re about to learn how you can take care of your own publicity, simply and easily.

Alternative News Media
By: Bruce Prokopets, Fri Jan 13th, 2006
While television advertisers are scrambling to conquer Tivo® and get people to actually look at their ads, a new breed of fast emerging media may be just what they’ve been looking for.

Free web based marketing and save your dollars from CPC and PPC
By: mickeljakson, Mon Jul 2nd, 2007
Press Releases - While they should be reserved for newsworthy purposes (new product/service, acquisition, attending Trade Show or Convention, etc.), they are a great way to get people to visit your site when they are looking for information relating to your product or service. It’s also a great way to build your brand name and to become known as an authority of information in your field.

Big or Small, Postcard Does it All: 8 Key Design Tips
By: carla san gaspar, Mon Jul 2nd, 2007
Many postcards are out in the market today. Households, offices and other establishments receive postcards every now and then. Some of which were highly regarded, while others were dismissed.

Characteristics of Opt-In and Permission Based Marketing
By: Joel Christopher Remandaban, Wed Jul 11th, 2007
There is another aspect to Internet marketing that makes waves to those who are starting up in the business. It is called opt-in and permission based marketing. It works so well because it is something that possesses three characteristics that is not that emphasized in other techniques of Internet marketing.

Internet Marketing - The Answer For Your Business
By: Lee Smith, Fri Jul 6th, 2007
Advertising and marketing should be a top priority for any business and with the age of the internet comes the best ever way of marketing and attracting new clients, customers and internet traffic, based on targeted online marketing. Using an internet marketing agency or SEO consultants for your campaign is both cost-effective and fully-measurable via online statistics software so you can track every aspect of your marketing campaign.

How to reduce your Adwords costs?
By: ivan juras, Mon Apr 16th, 2007
No matter how many gurus you ask, you will always get a different answer to this question: how do I reduce my Adwords campaigns and max out earning potential? Some experts will say that the best way to optimize your campaigns is to bid on high amounts of keywords in hope to get many clicks. This is a totally false direction, and will definitely break your budget. The optimal way that’s always working for me is to research my keywords for 90% of my daily “work” time, and then use the 10% to set up a campaign.

• Why Traditional Advertising Formats are Bad?
• Who am I and Why You Should Trust Me?
• Going Global
• There’s a Better Way to Promote Your System
• By the Way… Do You know Agloco? (No, I don’t want to sell it to you)
• Are You Really Serious about Promoting Your Business?

Why wait for users to search for your keywords? In fact a disproportionate number of search queries for many prized keywords are nothing more than other web marketers checking out the landscape. Don’t wait for your customers to come looking for you, instead get out in front of them. For this method to work it is essential that your domain name be easy to remember and reasonably logical.

Stay away from long hard to remember or type keyword rich domain names. Keep it simple and to the point. Use simple words easy to remember possibly combined with your main keyword. Go, get, buy, ,my, your, online, etc. and many other words are simple to the point words that can easily help to find good domain names. Think in terms of users being able to, at the very least, being able to remember your url long enough to walk in the other room and type it in correctly. Ideally they could see your url on a billboard and remember it next time they are online.

Take a step back and see if this can work for your business. In fact you could even have a url without content that redirects to another less memorable url with good converting content. This could even be an affiliate site with your tracking url that nobody would be expected to type in.

• Increase search engine ranking by building content and links to content from related topic relevant webpages. Growing content and inbound links over time increases rankings.
• List your website with directories
• Use Pay Per Click Advertising
• Set up link exchanges
• Pay for banner or text links

Top 15 Ways to Promote Your Website