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Finding the right media mix

December 2, 2007 on 4:46 pm | In General | 2 Comments

A Right Media Mix Can Make the Difference
By: Jennie Williams, Mon Nov 19th, 2007
Branding is no longer simply about visual appeal (or the cherry in the apple pie example, as given in my earlier article). Unfortunately, many graphic design firms who position themselves as advertising agencies believe that branding your corporate identity is all about developing great looking visual solutions. However, there is much much more to branding than just looking good.

Media Training 101 — the Secrets of Writing a Good Press
By: Jay Bauder, Fri Jun 9th, 2006
Does the thought of trying to get publicity for your business seem like something that you can’t do yourself, and would have to hire a professional for? Do you think that writing a press release is totally outside your ability to do? Does the thought of talking to the media about your business make your mouth go dry and your stomach clench? If so, take heart, because you’re about to learn how you can take care of your own publicity, simply and easily.

Alternative News Media
By: Bruce Prokopets, Fri Jan 13th, 2006
While television advertisers are scrambling to conquer Tivo® and get people to actually look at their ads, a new breed of fast emerging media may be just what they’ve been looking for.