Advertising Information

Offline Adverising Works

Got a great website in a highly competitive market? PPC can work for you, but at what cost? Many keyword markets are so saturated with advertisers it can be difficult to see a positive return on investment. Why not let all those bidders pay what they will and think outside the box? Many times there are very few players in the same markets using print or broadcast to drive traffic. This works great with direct response ads selling products.

Why wait for users to search for your keywords? In fact a disproportionate number of search queries for many prized keywords are nothing more than other web marketers checking out the landscape. Don’t wait for your customers to come looking for you, instead get out in front of them. For this method to work it is essential that your domain name be easy to remember and reasonably logical.

Stay away from long hard to remember or type keyword rich domain names. Keep it simple and to the point. Use simple words easy to remember possibly combined with your main keyword. Go, get, buy, ,my, your, online, etc. and many other words are simple to the point words that can easily help to find good domain names. Think in terms of users being able to, at the very least, being able to remember your url long enough to walk in the other room and type it in correctly. Ideally they could see your url on a billboard and remember it next time they are online.

Take a step back and see if this can work for your business. In fact you could even have a url without content that redirects to another less memorable url with good converting content. This could even be an affiliate site with your tracking url that nobody would be expected to type in.

Marketing Articles

• Demand and Supply and Marketing
  (Mon Jun 19th, 2006, by Darrin F. Coe, MA)
  Supply and Demand and Marketing Darrin F. Coe, MA 11/30/04 According to Dough McCormick, Chariman and CEO of iVillage, Inc, “Technologists focus on supply but they don’t understand advertising is focused on demand.
• Online Marketing
  (Tue Nov 22nd, 2005, by John Karanja)
  Online Success Isn’t online a magic invention? Surely it is, just imagine how many people can share their thoughts or open their businesses or run any kind of activity through their personal web sites.
• Leverage Your Marketing Dollars with Advertising Balloons
  (Fri Mar 31st, 2006, by Chris Robertson)
  Gaining the attention of prospects and turning them into customers is an ongoing challenge. With so many brands competing in so many marketing channels, it’s easy for your message or product to get lost in the noise.
• Develop a Marketing Plan
  (Mon Feb 19th, 2007, by zul amri)
  By : SemuaBisnis.com How do you normally operate? Do you put up an ad and then get excited when an order comes in? If orders don’t come in, do you just sit around pulling out your hair?
• Do You Know The Common Direct Marketing Measurements
  (Sat Jan 28th, 2006, by Daegan Smith)
  John Wanamaker, a 19th century entrepreneur, once famously made the statement, “I know that half of my advertising is wasted, I just don’t know which half.” Fortunately for today’s marketers…
• Internet Marketing Get Traffic to Your Web Site
  (Fri Oct 21st, 2005, by Wayne Hagerty)
  We all know about search engines the widely known Internet Marketing monster. What does it take to get listed in search engines and receive high traffic? Lets start off with the Domain name.

Banner Advertising

• What Killed the Banner Ad?
  (Thu May 11th, 2006, by Lauri Harpf)
  If you ask the Internet marketers of today, many if not most of them will tell you that banner advertising is dead. They say that it’s expensive, the click-through rates are low and that unless you know exactly what you’re doing…
• Internet Advertising Options
  (Sat Dec 24th, 2005, by Ron Brooks)
  Your online business will likely require more advertising than a contemporary business downtown. Yet, some people, new to the world of online business, do not spend the time and money necessary to advertise their business appropriately and are, in
• Banner Advertising
  (Sat Sep 16th, 2006, by Deanna Mascle)
  Banner Advertising: News of its demise is premature You have seen them all over the internet — blinking, flashing, animated and garish. You vow that you will not contribute to this internet graffiti. You feel smug with your decision because after al…
• And the Banner Man Held His Banner High
  (Sat Feb 18th, 2006, by Martin Avis)
  We hear it all the time: “Banners don’t work anymore!” But did ‘banners’ ever really work in the first place? The latest published figures seem to suggest that the average click-thru-rate (CTR) for a banner ad on the Internet is between 0.15% and 0.3…
• How To Get At Least 20 Times More Traffic - for FREE!
  (Tue May 2nd, 2006, by Stephen R. Renfrow)
  It’s every webmaster’s dream to have a link to his/her website on 1,000’s of other websites across the Internet. Today, most webmasters join one or more “banner exchanges” to get additional traffic to their websites. However, it’s a common mistake to…

Advertising Articles

• How To Write Your Own Order Pulling E-zine Ads
  (Thu Jan 19th, 2006, by Ken Hill)
  One of the most effective ways to advertise your business online is to place your ad in e-zines. A well written ad run over and over in a responsive e-zine can successfully achieve more profit for your business in new and then repeat sales…
• 3 Tips to Reduce your Advertising Expenses
  (Wed Apr 26th, 2006, by Will Dylan)
  3 Tips to Reduce your Advertising Costs Advertising costs are a bitter pill to swallow for many small businesses. Many businesses rely on advertising to keep customer traffic up, but the cost of a continuous advertising presence can be overwhelming…
• Show Your Cards
  (Tue Oct 18th, 2005, by Dave Balch)
  I just found a stack of business cards hiding under some papers on my desk. I had collected them at a recent speaker’s convention to add to the distribution list for my free electronic newsletter.
• Secrets To EXPLODE Your Sales With Solo Ads
  (Sat Mar 4th, 2006, by A. T. Rendon)
  The very best form of online advertising is Ezine and Newsletter Advertising. And the best type of ad to place is a Solo Ad. Why? First, because Ezines and Newsletters are read by people who have requested to receive those publications.