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	<title>Comments on: Finding the right media mix</title>
	<link>http://advertising.aztrx.net/15/finding-the-right-media-mix/</link>
	<description>Resources and articles about advertising</description>
	<pubDate>Wed, 20 Aug 2008 17:05:25 +0000</pubDate>
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		<title>by: advertising</title>
		<link>http://advertising.aztrx.net/15/finding-the-right-media-mix/#comment-1132</link>
		<pubDate>Sun, 02 Dec 2007 21:48:44 +0000</pubDate>
		<guid>http://advertising.aztrx.net/15/finding-the-right-media-mix/#comment-1132</guid>
					<description>&lt;a href="http://advertising.aztrx.net/articles.php?CatID=4&#038;ArtID=745" rel="nofollow"&gt;What Do I Need A Media Kit For?&lt;/a&gt;
&lt;em&gt;By: Ana Ventura, Thu Oct 6th, 2005&lt;/em&gt;
If you've ever wandered around a company's web page in search for an address to send a press release or article off to, chances are you've stumbled across the elusive Media Kit link. "What's a media kit?" you might ask. Good question.</description>
		<content:encoded><![CDATA[<p><a href="http://advertising.aztrx.net/articles.php?CatID=4&#038;ArtID=745" rel="nofollow">What Do I Need A Media Kit For?</a><br />
<em>By: Ana Ventura, Thu Oct 6th, 2005</em><br />
If you&#8217;ve ever wandered around a company&#8217;s web page in search for an address to send a press release or article off to, chances are you&#8217;ve stumbled across the elusive Media Kit link. &#8220;What&#8217;s a media kit?&#8221; you might ask. Good question.
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		<title>by: advertising</title>
		<link>http://advertising.aztrx.net/15/finding-the-right-media-mix/#comment-1131</link>
		<pubDate>Sun, 02 Dec 2007 21:47:52 +0000</pubDate>
		<guid>http://advertising.aztrx.net/15/finding-the-right-media-mix/#comment-1131</guid>
					<description>&lt;a href="http://advertising.aztrx.net/articles.php?CatID=4&#038;ArtID=606" rel="nofollow"&gt;Media Tactics&lt;/a&gt;
&lt;em&gt;By: Kahlia Hannah, Fri Dec 16th, 2005&lt;/em&gt;
Every week I get an email from someone who says that no matter how great their ad copy, they just don't seem to be getting results. More often than not, the problem lies in the where the ads are being placed.</description>
		<content:encoded><![CDATA[<p><a href="http://advertising.aztrx.net/articles.php?CatID=4&#038;ArtID=606" rel="nofollow">Media Tactics</a><br />
<em>By: Kahlia Hannah, Fri Dec 16th, 2005</em><br />
Every week I get an email from someone who says that no matter how great their ad copy, they just don&#8217;t seem to be getting results. More often than not, the problem lies in the where the ads are being placed.
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