Advertising Information

Finding the right media mix

A Right Media Mix Can Make the Difference
By: Jennie Williams, Mon Nov 19th, 2007
Branding is no longer simply about visual appeal (or the cherry in the apple pie example, as given in my earlier article). Unfortunately, many graphic design firms who position themselves as advertising agencies believe that branding your corporate identity is all about developing great looking visual solutions. However, there is much much more to branding than just looking good.

Media Training 101 — the Secrets of Writing a Good Press
By: Jay Bauder, Fri Jun 9th, 2006
Does the thought of trying to get publicity for your business seem like something that you can’t do yourself, and would have to hire a professional for? Do you think that writing a press release is totally outside your ability to do? Does the thought of talking to the media about your business make your mouth go dry and your stomach clench? If so, take heart, because you’re about to learn how you can take care of your own publicity, simply and easily.

Alternative News Media
By: Bruce Prokopets, Fri Jan 13th, 2006
While television advertisers are scrambling to conquer Tivo® and get people to actually look at their ads, a new breed of fast emerging media may be just what they’ve been looking for.

Advertising Ideas

Creating Graphic Images That Sell
By: Michael Homan, Sun Jul 22nd, 2007
What separates a regular, plain Jane graphic image, from a sale grabbing image? Has any one managed to answer this question, even asking the question in the first place? Or is designing a graphic image just a process of artistic or mechanical processes based on the graphic artist learned techniques of style? Being that I was in a few marketing programs over the years, I came to realize that many of the internet marketing advertisements used online and else where adopt a system of playing with words to trigger a individuals hot buttons that has an impact on the reader.

Free web based marketing and save your dollars from CPC and PPC
By: mickeljakson, Mon Jul 2nd, 2007
Press Releases - While they should be reserved for newsworthy purposes (new product/service, acquisition, attending Trade Show or Convention, etc.), they are a great way to get people to visit your site when they are looking for information relating to your product or service. It’s also a great way to build your brand name and to become known as an authority of information in your field.

Big or Small, Postcard Does it All: 8 Key Design Tips
By: carla san gaspar, Mon Jul 2nd, 2007
Many postcards are out in the market today. Households, offices and other establishments receive postcards every now and then. Some of which were highly regarded, while others were dismissed.

Marketing

4 Reasons to choose promotional pens as a marketing tool
By: Anna Hodgson, Mon Jul 16th, 2007
We all use pens everyday for various purposes. This shows that using promotional pens for marketing and advertising campaigns is the best deal. Customised promotional pens can serve your business as an invaluable marketing tool. Promotional pens can be imprinted with your company name, message, slogan, website URL, logo, address, and phone number. They provide various benefits which can actually boost you and your company business. if your chosen pen is thick, you get the opportunity of writing 4-6 lines of text and sufficient character length for vital information.

Characteristics of Opt-In and Permission Based Marketing
By: Joel Christopher Remandaban, Wed Jul 11th, 2007
There is another aspect to Internet marketing that makes waves to those who are starting up in the business. It is called opt-in and permission based marketing. It works so well because it is something that possesses three characteristics that is not that emphasized in other techniques of Internet marketing.

Internet Marketing - The Answer For Your Business
By: Lee Smith, Fri Jul 6th, 2007
Advertising and marketing should be a top priority for any business and with the age of the internet comes the best ever way of marketing and attracting new clients, customers and internet traffic, based on targeted online marketing. Using an internet marketing agency or SEO consultants for your campaign is both cost-effective and fully-measurable via online statistics software so you can track every aspect of your marketing campaign.

Google Adwords

Questions about Google Adwords
By: Eric Straton, Mon Apr 23rd, 2007
If you are a savvy Internet marketer then you know the immense power of Google AdWords. Google AdWords can drive a significant amount of traffic to your website which leads to sales. More sales mean more money in your pocket. Since Google AdWords is so important, it is crucial that you optimize your use of Google AdWords. Therefore, following are common questions and issues that arise in using Google AdWords. They may be issues that you are aware of or have never thought of before.

How to reduce your Adwords costs?
By: ivan juras, Mon Apr 16th, 2007
No matter how many gurus you ask, you will always get a different answer to this question: how do I reduce my Adwords campaigns and max out earning potential? Some experts will say that the best way to optimize your campaigns is to bid on high amounts of keywords in hope to get many clicks. This is a totally false direction, and will definitely break your budget. The optimal way that’s always working for me is to research my keywords for 90% of my daily “work” time, and then use the 10% to set up a campaign.

Effective Web Advertising

Great Tips For Choosing Effective Web Advertising
By: Eric Savanda, Mon Apr 23rd, 2007
This article emphasizes the fact that traditional ways of web promotion are fading. We are uncounsciously told by ourselves NOT to pay attention to banners. Pay per Click can have results if you know the right keywords and can afford to pay for them. Email marketing is still nice, but most people don’t even know how to write a line subject to grab the recipient’s attention.

• Why Traditional Advertising Formats are Bad?
• Who am I and Why You Should Trust Me?
• Going Global
• There’s a Better Way to Promote Your System
• By the Way… Do You know Agloco? (No, I don’t want to sell it to you)
• Are You Really Serious about Promoting Your Business?

Offline Adverising Works

Got a great website in a highly competitive market? PPC can work for you, but at what cost? Many keyword markets are so saturated with advertisers it can be difficult to see a positive return on investment. Why not let all those bidders pay what they will and think outside the box? Many times there are very few players in the same markets using print or broadcast to drive traffic. This works great with direct response ads selling products.

Why wait for users to search for your keywords? In fact a disproportionate number of search queries for many prized keywords are nothing more than other web marketers checking out the landscape. Don’t wait for your customers to come looking for you, instead get out in front of them. For this method to work it is essential that your domain name be easy to remember and reasonably logical.

Stay away from long hard to remember or type keyword rich domain names. Keep it simple and to the point. Use simple words easy to remember possibly combined with your main keyword. Go, get, buy, ,my, your, online, etc. and many other words are simple to the point words that can easily help to find good domain names. Think in terms of users being able to, at the very least, being able to remember your url long enough to walk in the other room and type it in correctly. Ideally they could see your url on a billboard and remember it next time they are online.

Take a step back and see if this can work for your business. In fact you could even have a url without content that redirects to another less memorable url with good converting content. This could even be an affiliate site with your tracking url that nobody would be expected to type in.

Marketing Articles

• Demand and Supply and Marketing
  (Mon Jun 19th, 2006, by Darrin F. Coe, MA)
  Supply and Demand and Marketing Darrin F. Coe, MA 11/30/04 According to Dough McCormick, Chariman and CEO of iVillage, Inc, “Technologists focus on supply but they don’t understand advertising is focused on demand.
• Online Marketing
  (Tue Nov 22nd, 2005, by John Karanja)
  Online Success Isn’t online a magic invention? Surely it is, just imagine how many people can share their thoughts or open their businesses or run any kind of activity through their personal web sites.
• Leverage Your Marketing Dollars with Advertising Balloons
  (Fri Mar 31st, 2006, by Chris Robertson)
  Gaining the attention of prospects and turning them into customers is an ongoing challenge. With so many brands competing in so many marketing channels, it’s easy for your message or product to get lost in the noise.
• Develop a Marketing Plan
  (Mon Feb 19th, 2007, by zul amri)
  By : SemuaBisnis.com How do you normally operate? Do you put up an ad and then get excited when an order comes in? If orders don’t come in, do you just sit around pulling out your hair?
• Do You Know The Common Direct Marketing Measurements
  (Sat Jan 28th, 2006, by Daegan Smith)
  John Wanamaker, a 19th century entrepreneur, once famously made the statement, “I know that half of my advertising is wasted, I just don’t know which half.” Fortunately for today’s marketers…
• Internet Marketing Get Traffic to Your Web Site
  (Fri Oct 21st, 2005, by Wayne Hagerty)
  We all know about search engines the widely known Internet Marketing monster. What does it take to get listed in search engines and receive high traffic? Lets start off with the Domain name.

Banner Advertising

• What Killed the Banner Ad?
  (Thu May 11th, 2006, by Lauri Harpf)
  If you ask the Internet marketers of today, many if not most of them will tell you that banner advertising is dead. They say that it’s expensive, the click-through rates are low and that unless you know exactly what you’re doing…
• Internet Advertising Options
  (Sat Dec 24th, 2005, by Ron Brooks)
  Your online business will likely require more advertising than a contemporary business downtown. Yet, some people, new to the world of online business, do not spend the time and money necessary to advertise their business appropriately and are, in
• Banner Advertising
  (Sat Sep 16th, 2006, by Deanna Mascle)
  Banner Advertising: News of its demise is premature You have seen them all over the internet — blinking, flashing, animated and garish. You vow that you will not contribute to this internet graffiti. You feel smug with your decision because after al…
• And the Banner Man Held His Banner High
  (Sat Feb 18th, 2006, by Martin Avis)
  We hear it all the time: “Banners don’t work anymore!” But did ‘banners’ ever really work in the first place? The latest published figures seem to suggest that the average click-thru-rate (CTR) for a banner ad on the Internet is between 0.15% and 0.3…
• How To Get At Least 20 Times More Traffic - for FREE!
  (Tue May 2nd, 2006, by Stephen R. Renfrow)
  It’s every webmaster’s dream to have a link to his/her website on 1,000’s of other websites across the Internet. Today, most webmasters join one or more “banner exchanges” to get additional traffic to their websites. However, it’s a common mistake to…

Advertising Articles

• How To Write Your Own Order Pulling E-zine Ads
  (Thu Jan 19th, 2006, by Ken Hill)
  One of the most effective ways to advertise your business online is to place your ad in e-zines. A well written ad run over and over in a responsive e-zine can successfully achieve more profit for your business in new and then repeat sales…
• 3 Tips to Reduce your Advertising Expenses
  (Wed Apr 26th, 2006, by Will Dylan)
  3 Tips to Reduce your Advertising Costs Advertising costs are a bitter pill to swallow for many small businesses. Many businesses rely on advertising to keep customer traffic up, but the cost of a continuous advertising presence can be overwhelming…
• Show Your Cards
  (Tue Oct 18th, 2005, by Dave Balch)
  I just found a stack of business cards hiding under some papers on my desk. I had collected them at a recent speaker’s convention to add to the distribution list for my free electronic newsletter.
• Secrets To EXPLODE Your Sales With Solo Ads
  (Sat Mar 4th, 2006, by A. T. Rendon)
  The very best form of online advertising is Ezine and Newsletter Advertising. And the best type of ad to place is a Solo Ad. Why? First, because Ezines and Newsletters are read by people who have requested to receive those publications.

Top 5 Ways to Promote Your Website

• Increase search engine ranking by building content and links to content from related topic relevant webpages. Growing content and inbound links over time increases rankings.
• List your website with directories
• Use Pay Per Click Advertising
• Set up link exchanges
• Pay for banner or text links

Top 15 Ways to Promote Your Website